The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma Category: Online & Mobile
Google Search Playground
Agency: Google / Mountain View + Google Brand Studio / San Francisco
Client: Google Category: Online & Mobile
Lifesaving Radio
Agency: Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client: NextMed Health Category: Online & Mobile
Self-check out
Agency: Leo Burnett Dubai / Dubai + Starcom / Dubai + Prodigious / Dubai
Client: K-lynn Category: Online & Mobile
Award:
2024 Pharma Gold Pencil
Agency:
Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Online & Mobile
Annual ID:
OS24_PH001G
Award:
2024 Brand-Side / In-House Silver Pencil
Agency:
Google / Mountain View + Google Brand Studio / San Francisco
Client:
Google
Title:
Google Search Playground
Category:
Online & Mobile
Annual ID:
OS24_BS010S
Award:
2024 Pharma Merit Award
Agency:
Klick Health / Toronto + The Inlaws Audio House / Toronto + 1stAveMachine / New York + Lightfarm Studios / Rio de Janeiro
Client:
NextMed Health
Title:
Lifesaving Radio
Category:
Online & Mobile
Annual ID:
OS24_PH030M
Award:
2024 Brand-Side / In-House Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
Playlist In A Bottle
Category:
Online & Mobile
Annual ID:
OS24_BS035M